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| Thank you for taking the time to share your opinions. This survey should take no more than 10 minutes to complete. We thank you again for providing your valuable insight. |
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Please rate your interest in the following activities.
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| * Which of the following retailers have you visited in the past six months? |
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| * Which of the following product categories have you purchased in the last year? |
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| * How much would you say you have spent in the past year on all the different types of arts and crafts products you selected in the previous question? |
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| Do you consider yourself to be a professional crafter, that is, you resell arts and crafts based on the raw materials you purchase from crafts stores? |
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| * Into which age range do you fall? |
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| How frequently do you visit arts and crafts stores? |
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* There are a few different ways people typically shop an arts and crafts store. Please indicate what percent of the time you shop arts and crafts stores in each of the following ways.
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| | Values must add up to 100 |
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| How long is your typical visit to an arts and crafts store (not including time spent waiting to check out)? |
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| What is the maximum amount of time (in minutes) that you feel is acceptable to have to wait in line for check out? |
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| * With whom do you typically visit an arts and crafts store? |
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* What percentage of your arts and crafts purchases are for projects that need to be worked on vs. items that you just buy and use (home decorations, frames, etc.)?
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| | Values must add up to 100 |
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| * Which type of pricing would most encourage you to visit a particular arts and crafts store? |
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How interested are you in each of the following arts and crafts activities?
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How would you rate your skills in each of the following arts and crafts activities?
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| Are there other arts and crafts areas not previously listed in which you are interested? | | |
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How important is it to you that an arts and crafts store provides each of the following?
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How satisfied have you been with each of the following aspects of the store experience at the A.C. Moore store that you visited within the past six months?
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How satisfied have you been with each of the following aspects of the store experience at the Michaels store that you visited within the past six months?
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How satisfied have you been with each of the following aspects of the store experience at the Jo-Ann store that you visited within the past six months?
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How satisfied have you been with each of the following aspects of the store experience at the Hobby Lobby store that you visited within the past six months?
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How satisfied have you been with each of the following aspects of the store experience at the local craft store that you visited within the past six months?
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How important is each of the following product categories to you when you visit an arts and crafts store?
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How satisfied have you been with each of the following product categories at the A.C. Moore store that you visited within the past six months?
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How satisfied have you been with each of the following product categories at the Michaels store that you visited within the past six months?
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How satisfied have you been with each of the following product categories at the Jo-Ann store that you visited within the past six months?
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How satisfied have you been with each of the following product categories at the Hobby Lobby store that you visited within the past six months?
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How satisfied have you been with each of the following product categories at the local craft store that you visited within the past six months?
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How satisfied are you overall with each of the following stores that you visited within the past six months?
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* How satisfied are you overall with the entire set of arts and crafts stores available to you?
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| If someone were to build a new crafts store from scratch, how should they improve the overall experience versus your current options? | | |
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| Which of the following communications have you been exposed to most frequently by arts and crafts stores? |
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How much of an impact does each of the following types of communications have on your decision about when to visit an arts and crafts store and what to purchase?
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| * Into which ethnic group do you classify yourself? (Please select one) |
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| * How many children under the age of 18 live in your household? |
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| * Do you rent or own your home? |
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| * Into what range does your household income fall? |
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